Across the world, iZotope products keep sound designers and musicians right on the innovative edge. But the company needed a website with a commanding presence and ease-of-use that’s worthy of their creations. This included a top-to-bottom redesign with a restructuring of the user experience, as well as the implementation of a content management system.
Project Highlights
My responsibility: Creative direction
Collaborators: Client’s in-house UX leaders, Verndale strategy team, UX designer, development
The Goal: Provide iZotope with a variety of capabilities via a new online presence:
- Unified user experience across all use cases and site pages
- An efficient way to modify and expand the site by way of a CMS
- A singular process for the company’s online marketing team to administer customer strategies, rather than previous methods of having to manage disparate systems
- An improved e-commerce experience, giving online buyers a smoother, faster transaction
Featured deliverables: Sitemap, clickable prototypes, concepts, UI, development
The Outcome
From the project get-go, the team put the new CMS (EpiServer 7.0) at the forefront of the initiative, working with the client team to get to Go Live, and then preparing them to use the system on their own. With this partnership at the core of the project, iZotope could reap the benefits of a better online experience, from branding, imagery and visual design, to the finer organizational properties of the site. iZotope now has what it takes to continue providing their customers with a level of innovation that’s already in the DNA of their product line.
